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Pinterest: The New Darling of Social Media Marketing
Marketers are always looking for the next great thing… isn’t everyone? Although improved analytics are probably the best bang for the buck, Social Media marketing always gets a place in the spotlight. Why? It’s so much sexier than online ad networks and web analytics, don’t you agree? And the new sexy lady on the block … Read more
eMarketing in Action: Can Social+Mobile Save the Publishing Industry?
If you watched the Oscars, you probably heard Billy Crystal’s Kodak bankruptcy puns. “Sad but true” he said. It really is unbelievable to see such a successful and large brand go belly up because it did not adapt to the technological and market changes that seemed so obvious to everyone else. And it’s not the … Read more
Cracking the (QR) Code for Mobile Marketing
As a lover of both Marketing and all things mobile, QR Codes have fascinated me. In theory, they are an easy and convenient way to allow a customer to quickly go online (and possibly convert on the spot!) without the barrier of having to open a browser and type in a URL that they may … Read more
A new year, but the same old question: Will this be the year of the Mobile?
As a fan of mobile technology, January is one of my favorite months of the year. This is the time of the Consumer Electronics Show (CES) in Las Vegas and tech sites, blogs and Twitter are buzzing with news about the latest gadgets revealed during the week. As more powerful new smartphone models are revealed, … Read more
The eReader I got myself for Christmas (hint: not the Kindle Fire or Kobo Vox)
From left to right: Kobo Vox, Kindle Fire and iPad. A couple of months ago I was mortified when my beloved Kobo Wifi was stolen. As I’ve mentioned in my previous blogs on eReaders, next to fancy (and really expensive) Tablets, the traditional eInk screen and limited capabilities of eReaders have made them a niche … Read more
eReaders + Tablets + Social = eReading 3.0
When Amazon launched its Kindle Fire last month, the web was buzzing with the news. Not only is it a new color tablet that allows users to enjoy much more varied content than its previous black-and-white Kindles, but it also has an unbelievably low price: US$199. The Canadian Kobo has also just announced its new … Read more
Building a winning Student eMarketing Plan
Two years ago this fall, I was working on an eMarketing Plan for Kafka’s Coffee in Vancouver, as I finished the last few months of my MBA at the Sauder School of Business (UBC). Since then, my post on this subject has been one of the most viewed posts on my blog, probably from students … Read more
Tech Review: Kobo eReader
I’ve never considered myself an early adopter of technology, even mobile technology, which I’m so fascinated with. It seems like way too much work to find out about all the new tech gadgets, wait in line for hours to buy them and then pay way too much money for something you’ll be replacing in months. … Read more
Post-MBA: What’s next?
This June marks one year since I graduated from my MBA at the Sauder School of Business in Vancouver. It was an amazing 15-month program that changed the way I look at my career, helped me make enduring friendships and also helped me move into a career in marketing, which I love more every day. … Read more
Featured Alumni on the Sauder Business Club of Toronto website!
I’m thrilled to share with you that this month I’ve been picked as the Featured Alumni on the Sauder Business Club of Toronto website. This site features events and resources for alumni of the Sauder School of Business (UBC) who live and work in the GTA. I’ve been a member since I moved here … Read more
